Matt Herndon Logo

User Experience, It Matters

I'm Available
For Hire or Consulting

A man with a beard and glasses in a circle.

My Career Experience

I've ventured through many domains, but my brilliance truly emerges in the realm of user experience design. Over a decade, I've honed the art of crafting strategies that seamlessly align user needs with business objectives. When we join forces, the result is nothing short of extraordinary – together, we create solutions that delight and inspire. Let's make exceptional happen. 💪

  • I specialize in creating user-friendly interfaces that simplify complexity.
  • As a visionary problem-solving leader, I have a talent for unleashing the creative superheroes within my team.
  • My firm belief in the enchanting power of teamwork drives us to achieve nothing less than remarkable success.

Why I Choose UX

My passion in life has always been helping others achieve. Whether that is positively impacting their personal or professional lives, this passion helps me stay motivated and enthusiastic. Even though there may be obstacles to overcome, the satisfaction of knowing my efforts make a difference makes it all the more rewarding. 👍

Taking Action

I’m all about helping people become the best they can be in user experience. That’s why I started UX BHM, a community group that gives local talent an incredible chance to learn more, connect with others in the industry, and improve their skills. I want to remove any obstacles that might stop folks from getting the education and knowledge they need to succeed.

A man with a beard and glasses in a circle.

UX BHM Website



AEM, WordPress, Magento, Joomla, Grav, Bolt, Ghost, Expression Engine, Spotify, and more.

Design Apps

Adobe Cloud Services, Figma, Sketch, Canva, Affinity, Pen & Paper.

Productivity Apps

MS Office, Google Workspace, Confluence, Jira, Webex, Zoom, Slack, MS Teams, plus many more.


HTML, CSS, LESS, React, SASS, PHP, & Javascript


SEO, SEM, Branding, Digital & Email Marketing.


Founded UX Birmingham, Figma Leader, Sketch Ambassador, AGIA Portfolio Reviewer (10+ years)

Project Awareness

User Research, Wireframing, Prototyping, Personas, Information Architecture, User Testing Tools, Project management, Team Leadership, Communication, and Multidisciplinary Collaboration.


UX Design Operations, Multi-disciplinary Team Leadership, Project Management, Agile & SAFe Methodology, Problem Solving


Strong Problem-Solving Skills, Attention to Detail, Creative Thinking, Inaugural Global Design Systems, and Adaptability.

Professional Partnerships

The linked logo on a black background.
A white logo with the letter b on a black background.
The logo for the interaction design foundation.
A diamond logo on a black background.

Let's Talk

I'm available for hire or consulting.

Contact Form Demo

© Matt Herndon | Built for sharing ❤ | Find me leading at UX BHM