I build the operational infrastructure that makes design organizations work.

Experience

• Design System Manager

  C Spire·Birmingham, AL

  • Architected and owns C Spire's end-to-end design operations infrastructure — serving as the sole operational layer between design, engineering, product, and brand across a resource-constrained organization.
  • Built the organization's first token-based design system from scratch, replacing fragmented files and competing team-level standards with a single governed source of truth — eliminating brand inconsistency across every product surface.
  • Established contribution models, review processes, and documentation standards that moved component and design decisions from ad hoc to auditable and repeatable across previously misaligned teams.
  • Embedded WCAG 2.2 accessibility standards into system defaults, ensuring compliance scales automatically across all components and product surfaces without manual review overhead.
  • Partnered with AI governance leadership to align design tokens and component standards with the organization's emerging agentic AI framework — extending brand integrity into automated outputs.

  Oct 2024
  Present

• ---

  VP, UX Architect — Operations | VP, Digital User Experience Architect

  Regions Bank·Birmingham, AL

  • Led design operations across siloed teams — establishing agile workflows, design cadences, and synchronized team structures that reduced unnecessary overhead and measurably improved cross-team velocity.
  • Defined systematic handoff processes and friction-reduction frameworks between design and engineering — improving time-to-market by 20% and reducing design rework by 30%.
  • Consolidated fragmented tooling from three platforms to one unified stack, expanding adoption beyond UX to external teams and eliminating operational fragmentation across the organization.
  • Built internal UX capability through open office hours and structured knowledge-sharing sessions — removing team silos and creating a shared operational language across previously autonomous groups.
  • Owned UX standards, accessibility expectations, and interface quality controls across core digital platforms serving consumer and small business audiences.

  Sep 2021
  Oct 2023

• ---

  Marketing Execution Web Design Manager | User Experience Lead

  BBVA USA·Birmingham, AL

  • Directed the BBVA USA public website relaunch on Adobe Experience Manager — serving as the worldwide pilot for BBVA's global brand rollout — coordinating across design, development, business, analytics, brand, and accessibility teams spanning the US and Madrid.
  • Built the internal design Playbook — a living governance and documentation system that scaled design knowledge across a team that grew from 10 to 30+ mid-project and became the reference standard for other BBVA country teams.
  • Introduced structured sprint cadences and handoff review processes that eliminated late-stage rework across a split international team operating across time zones and languages.
  • Delivered measurable outcomes within three months of launch: 44% increase in organic traffic, 90% increase in mobile traffic YoY, 24% increase in checking conversions, and 102% increase in checking app completions — with no meaningful spike in call center volume.

  May 2016
  Apr 2021

• ---

  User Experience Designer

  BBVA USA·Birmingham, AL

  • Designed digital experiences across web, mobile, ATM, kiosk, and service channels for banking products.
  • Produced wireframes, screen flows, prototypes, and UI documentation that moved work efficiently from concept to build across deposits, lending, payments, and self-service tools.
  • Supported accessible, compliant releases in coordination with legal, compliance, and security stakeholders.

  Jun 2013
  May 2016

Core Capabilities

Education

Community & Volunteering