Credentials

Ten years of building things that last.

Design systems, governance, accessibility, and cross-functional leadership — across financial services, telecom, and the communities in between.

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Experience

  • Design System Manager

    C Spire·Birmingham, AL

    • Directing architectural strategy for an agentic AI orchestration layer — reducing operational expenditure by 50% and improving deployment speed by 35%.
    • Orchestrating DesignOps using Figma as a strategic intermediary, cutting design-to-development handoff time by 40%.
    • Establishing AI governance protocols that ensure 100% brand safety and reduce compliance review incidents by 60%.
    Nov 2025
    Present
  • Digital Designer

    C Spire·Birmingham, AL

    • Established the foundational Figma Design Library as the first single source of truth, cutting design-to-development inconsistencies by 50%.
    • Designed and developed modular web experiences in Adobe Experience Manager, boosting component reuse by 40%.
    • Documented and optimized end-to-end design-to-publish workflows, shortening content publishing timelines by 35%.
    Oct 2024
    Nov 2025
  • Founder & Executive Director

    UX Birmingham·Birmingham, AL

    • Built and scaled a regional design ecosystem connecting 150+ emerging designers with local B2B sectors over six years.
    • Negotiated 25+ company and civic partnerships, increasing internship and apprenticeship placements by 50%.
    • Organized 60+ community events, raising attendance by 45% while automating 70% of operational workflows.
    Sep 2019
    Oct 2025
  • VP, UX Architect — Operations

    Regions Bank·Birmingham, AL

    • Directed UX procedures for internal platforms, elevating task success rates by 20% and ensuring WCAG 2.1 AA compliance.
    • Decreased UX-related support tickets by 30% by enforcing design standards and maintaining interface quality across core applications.
    Jul 2023
    Oct 2023
  • VP, Digital User Experience Architect

    Regions Bank·Birmingham, AL

    • Led a multi-disciplinary UX team across discovery, design, research, and content — accelerating time-to-market by 20%.
    • Engineered UX workflows ensuring WCAG 2.1 AA and ARIA compliance, reducing design rework by 30%.
    • Optimized UX execution within a Scaled Agile Framework, improving sprint predictability and throughput by 18%.
    Sep 2021
    Aug 2023
  • UX Architect

    Regions Bank·Birmingham, AL

    • Defined vision, strategy, and execution across digital products, increasing user engagement and conversion by 25%.
    • Embedded WCAG 2.1 AA and ARIA standards across UX processes, reducing design rework by 35%.
    Apr 2021
    Sep 2021
  • Marketing Execution Web Design Manager

    BBVA USA·Birmingham, AL

    • Directed the BBVA USA public website relaunch on Adobe Experience Manager — the worldwide pilot for BBVA's global brand rollout — delivered on time with no meaningful spike in call center volume, atypical for a full site relaunch of this scale.
    • Built an internal design Playbook that scaled design knowledge across a team that grew from 10 to 30+ during the project and became the reference standard for other BBVA country teams implementing the global brand.
    • Introduced weekly design sprints and structured handoff reviews that eliminated late-stage rework across a split US and Madrid team.
    Jul 2019
    Apr 2021
  • User Experience Lead

    BBVA USA·Birmingham, AL

    • Led UX design for the BBVA USA public website relaunch — delivering a 44% increase in total organic traffic, 90% increase in mobile traffic year-over-year, 32% increase in checking traffic, 24% increase in total checking conversions, and 102% increase in checking app completions within three months of launch.
    • Built the first fully responsive mobile experience for BBVA USA — the primary driver of the 90% mobile traffic increase.
    • Defined interface standards, reusable UI patterns, and accessibility requirements across public and authenticated channels — documented in style guides and component libraries that supported WCAG 2.0 compliance.
    • Conducted user testing with iQuanti using eye tracking and analytics to validate design decisions before development lock-in.
    May 2016
    Jul 2019
  • User Experience Designer

    BBVA USA·Birmingham, AL

    • Designed digital experiences across web, mobile, ATM, kiosk, and service channels for banking products and tools.
    • Produced wireframes, screen flows, prototypes, and UI documentation that moved work efficiently from concept to build.
    • Supported accessible, compliant releases in coordination with legal, compliance, and security stakeholders.
    • Contributed to cross-channel consistency across deposits, lending, payments, alerts, and self-service tools.
    Jun 2013
    May 2016

Core Capabilities

Design Systems & DesignOps

  • Component architecture
  • Token-based systems
  • Design-to-dev handoff
  • Storybook
  • Zeroheight / Supernova
  • Figma

Governance & Standards

  • Contribution models
  • Naming conventions
  • Policy documentation
  • Stakeholder alignment
  • Cross-team training

Accessibility

  • WCAG 2.2 auditing
  • ARIA patterns
  • Assistive technology testing
  • Remediation
  • Team training

Design & UX

  • End-to-end UX
  • User research
  • Prototyping
  • Information architecture
  • Usability testing

Front-End

  • HTML & CSS
  • Adobe Experience Manager
  • WordPress
  • Git
  • Responsive design

Leadership & Operations

  • Cross-functional leadership
  • Agile / SAFe
  • Project management
  • Process design
  • Vendor management

Education

Bachelor of Fine Arts — Graphic Design

University of Montevallo·Montevallo, AL

BA — Business Management

Huntingdon College·Montgomery, AL

Community & Volunteering

Figma Community AdvocateFigma — Friends of Figma

Jun 2022 – Jan 2026

Organized monthly meetups, workshops, and panels. Facilitated hands-on training for 150+ designers.

Local LeaderInteraction Design Foundation

Sep 2020 – Oct 2024

Organized IDF Birmingham meetups to build a community of UX practitioners in the region.

Working on something that needs this kind of thinking?

I help teams build systems that scale — and the governance to keep them working.