Credentials
Ten years of building things that last.
Design systems, governance, accessibility, and cross-functional leadership — across financial services, telecom, and the communities in between.
Experience
Design System Manager
C Spire·Birmingham, AL
- Directing architectural strategy for an agentic AI orchestration layer — reducing operational expenditure by 50% and improving deployment speed by 35%.
- Orchestrating DesignOps using Figma as a strategic intermediary, cutting design-to-development handoff time by 40%.
- Establishing AI governance protocols that ensure 100% brand safety and reduce compliance review incidents by 60%.
Nov 2025
PresentDigital Designer
C Spire·Birmingham, AL
- Established the foundational Figma Design Library as the first single source of truth, cutting design-to-development inconsistencies by 50%.
- Designed and developed modular web experiences in Adobe Experience Manager, boosting component reuse by 40%.
- Documented and optimized end-to-end design-to-publish workflows, shortening content publishing timelines by 35%.
Oct 2024
Nov 2025Founder & Executive Director
UX Birmingham·Birmingham, AL
- Built and scaled a regional design ecosystem connecting 150+ emerging designers with local B2B sectors over six years.
- Negotiated 25+ company and civic partnerships, increasing internship and apprenticeship placements by 50%.
- Organized 60+ community events, raising attendance by 45% while automating 70% of operational workflows.
Sep 2019
Oct 2025VP, UX Architect — Operations
Regions Bank·Birmingham, AL
- Directed UX procedures for internal platforms, elevating task success rates by 20% and ensuring WCAG 2.1 AA compliance.
- Decreased UX-related support tickets by 30% by enforcing design standards and maintaining interface quality across core applications.
Jul 2023
Oct 2023VP, Digital User Experience Architect
Regions Bank·Birmingham, AL
- Led a multi-disciplinary UX team across discovery, design, research, and content — accelerating time-to-market by 20%.
- Engineered UX workflows ensuring WCAG 2.1 AA and ARIA compliance, reducing design rework by 30%.
- Optimized UX execution within a Scaled Agile Framework, improving sprint predictability and throughput by 18%.
Sep 2021
Aug 2023UX Architect
Regions Bank·Birmingham, AL
- Defined vision, strategy, and execution across digital products, increasing user engagement and conversion by 25%.
- Embedded WCAG 2.1 AA and ARIA standards across UX processes, reducing design rework by 35%.
Apr 2021
Sep 2021Marketing Execution Web Design Manager
BBVA USA·Birmingham, AL
- Directed the BBVA USA public website relaunch on Adobe Experience Manager — the worldwide pilot for BBVA's global brand rollout — delivered on time with no meaningful spike in call center volume, atypical for a full site relaunch of this scale.
- Built an internal design Playbook that scaled design knowledge across a team that grew from 10 to 30+ during the project and became the reference standard for other BBVA country teams implementing the global brand.
- Introduced weekly design sprints and structured handoff reviews that eliminated late-stage rework across a split US and Madrid team.
Jul 2019
Apr 2021User Experience Lead
BBVA USA·Birmingham, AL
- Led UX design for the BBVA USA public website relaunch — delivering a 44% increase in total organic traffic, 90% increase in mobile traffic year-over-year, 32% increase in checking traffic, 24% increase in total checking conversions, and 102% increase in checking app completions within three months of launch.
- Built the first fully responsive mobile experience for BBVA USA — the primary driver of the 90% mobile traffic increase.
- Defined interface standards, reusable UI patterns, and accessibility requirements across public and authenticated channels — documented in style guides and component libraries that supported WCAG 2.0 compliance.
- Conducted user testing with iQuanti using eye tracking and analytics to validate design decisions before development lock-in.
May 2016
Jul 2019User Experience Designer
BBVA USA·Birmingham, AL
- Designed digital experiences across web, mobile, ATM, kiosk, and service channels for banking products and tools.
- Produced wireframes, screen flows, prototypes, and UI documentation that moved work efficiently from concept to build.
- Supported accessible, compliant releases in coordination with legal, compliance, and security stakeholders.
- Contributed to cross-channel consistency across deposits, lending, payments, alerts, and self-service tools.
Jun 2013
May 2016
Core Capabilities
Design Systems & DesignOps
- Component architecture
- Token-based systems
- Design-to-dev handoff
- Storybook
- Zeroheight / Supernova
- Figma
Governance & Standards
- Contribution models
- Naming conventions
- Policy documentation
- Stakeholder alignment
- Cross-team training
Accessibility
- WCAG 2.2 auditing
- ARIA patterns
- Assistive technology testing
- Remediation
- Team training
Design & UX
- End-to-end UX
- User research
- Prototyping
- Information architecture
- Usability testing
Front-End
- HTML & CSS
- Adobe Experience Manager
- WordPress
- Git
- Responsive design
Leadership & Operations
- Cross-functional leadership
- Agile / SAFe
- Project management
- Process design
- Vendor management
Education
Bachelor of Fine Arts — Graphic Design
University of Montevallo·Montevallo, AL
BA — Business Management
Huntingdon College·Montgomery, AL
Community & Volunteering
Figma Community AdvocateFigma — Friends of Figma
Jun 2022 – Jan 2026Organized monthly meetups, workshops, and panels. Facilitated hands-on training for 150+ designers.
Local LeaderInteraction Design Foundation
Sep 2020 – Oct 2024Organized IDF Birmingham meetups to build a community of UX practitioners in the region.
Working on something that needs this kind of thinking?
I help teams build systems that scale — and the governance to keep them working.